Who is blackberrys creative director

How do we manage as family people, how do we manage as creative people doing multiple things at multiple times? That's a really important concept for me and I think BlackBerry is in sync with that. As part of her new role, Keys will be trying to make BlackBerry more appealing to women. Keys wouldn't disclose the length of her association with BlackBerry, except to say "it'll be as long as we're being creative together, and that will be a long time.

Frank Boulben , BlackBerry Chief Marketing Officer said of the Keys appointment, "Alicia has tremendous reach, which makes her the ideal global creative director to inspire and empower creative people around the world to push the boundaries of the mobile experience. It is vital to our success to engage in a dialogue with creators and help them better succeed at what they do.

We're thrilled to have Alicia's insight and passion shape our brand and grow our business. Since releasing her debut album, songs in A minor , Keys has built an unparalleled repertoire of hits with over 30 million albums sold worldwide. Her latest album, Girl on Fire , recently debuted at number on the Billboard album chart. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences.

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The future of innovation and technology in government for the greater good. Leaders who are shaping the future of business in creative ways. New workplaces, new food sources, new medicine--even an entirely new economic system. In , Lady Gaga was named a creative director at Polaroid; Will. But now that BlackBerry is actually laying off thousands of employees—some of whom are actually responsible for the tasks that Keys has claimed to oversee—the company seems to find itself in a trap of its own making.