Ah, Netflix. Killer of brick-and-mortar video stores; red-jacketed savior of people having a crappy day who come home to find that at least there's a decent flick waiting for them. These days, the rent-by-mail company offers around , tiles, sends out some 1. This basically means, barring some major mail-ending catastrophe in your ZIP code in which case, hoarding nonperishable food and bottled water may be a more pressing concern than seeing Will Smith's most recent magnum opus , any disc ordered on a Monday morning will most likely appear in your mailbox by Tuesday - unless all copies are at far-away distribution hubs, which occasionally adds a day or two to the delivery date.
But the DVD-rental-by-mail company has stirred up quite a kerfuffle recently when it ejected its Queue Profiles function the feature that allowed you to keep separate wanted-DVD lists within the same account - ideal for multi-person households. We are keeping Profiles. Thank you for all the calls and emails telling us how important Profiles are. This got us wondering: Exactly how does their whole DVD queue system work? How does the Netflix master-cylinder determine whether you'll get a new release first or last; whether you'll get the "long wait" movie at the top of your want-list next or the "short wait" flick at the bottom?
We asked the people at Netflix how they really determine who gets that popular flick first, how they anticipate demand, and why they eliminated the household peace-preserving Profiles feature. They took a moment to "queue us in. Your typical movie buff may look like a most passive creature, but deny a few hundred thousand of them the latest flick, and they can riot with surprising speed and force.
That's why Netflix judges demands for films way in advance, using some of the following tools:. Your Input: The Saved DVD Queue is where you can put in requests for films with home-release date that are months in the future or outright unknown. That little list's raison d'etre isn't just to torture you with the idea that John Woo's The Killer will never, ever be re-released on any sort of disc-like object in our lifetime; Netflix uses it to help gauge demand months before a particular release actually sees the light of day or Blu-ray.
Of course, sometimes demand can't be anticipated; sometimes, a movie in your queue will still have a Short or Long Wait. The subscriber can also click on a title and drag it to the desired position in the list. The "X" button on the far right of the screen removes a movie or television show from the queue. After making queue changes, the user presses the "Update DVD Queue" button at either the top or the bottom of the page to activate the changes. Subscribers can create multiple profiles for a single Netflix account for the DVD-rental aspect of its service.
The user of the second profile must return his or her only DVD before renting a new movie. She has worked as a magazine writer and editor for such publications as "Diversion" magazine and "Original Logic Problems. Netflix viewers love to talk about their favorite shows, and Queue gives them a water cooler in magazine form, a place to start, encourage and inform the conversation.
Netflix wanted Queue to set itself apart yet still feel like part of the Netflix brand universe. The design has just a hint of the branding, but establishes its own presence. The iconic red Netflix monogram shows on the spine, and the brand colors of red, black and white are subtly integrated into the cover and table of contents.
The letter doubles as a portrait frame and a window into the world of Netflix. You can create a watch list of TV shows and movies by adding them to My List. Some older devices refer to My List as Instant Queue. Netflix website : Place the cursor on a title and select the "plus" icon. Netflix website : Go to My List and select a title, then select the checkmark.
From the Netflix app menu or the navigation bar, select My List.
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